The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products
Arian Matin, Tornike Khoshtaria, Metin Marcan, Davit Datuashvili
Year of publication: |
2022
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Authors: | Matin, Arian ; Khoshtaria, Tornike ; Marcan, Metin ; Datuashvili, Davit |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 4, p. 709-735
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Subject: | decision-making model | environmental literacy | green products | green purchase intention | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |
Saved in:
Online Resource