The Romanian perspective upon the social customer and online social networks
Year of publication: |
2012
|
---|---|
Authors: | ACATRINEI, Carmen ; NISTOR, Florina Nicoleta |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 7.2012, 2, 3
|
Publisher: |
Economic Publishing House |
Subject: | online social network | social customer | social media | viral marketing | word-of-mouth |
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