Introduction : transmedia studies "where now" / Matthew Freeman and Renira Rampazzo Gambarato -- Transmedia film : from embedded engagement to embodied experience / Sarah Atkinson -- Transmedia documentary : experience and participative approaches to non-fiction transmedia / Joakim Karlsen -- Transmedia television : flow, glance, and the BBC / Elizabeth Evans -- Transmedia telenovelas : The Brazilian experience / Inara Rosas and Hanna Nolasco -- Transmedia comics : seriality, sequentiality, and the shifting economies of franchise licensing / William Proctor -- Transmedia publishing : three complementary cases / Alastair Horne -- Transmedia games : aesthetics and politics of profitable play / Helen W. Kennedy -- Transmedia music : the values of music as a transmedia asset / Paola Brembilla -- Transmedia journalism : the potentialities of transmedia dynamics in the news coverage of planned events / Renira Rampazzo Gambarato -- Transmedia sports : the National Basketball Association, emojis, and personalized participation / Ethan Tussey -- Transmedia social platforms : livestreaming and transmedia sports / Portia Vann, Axel Bruns and Stephen Harrington -- Transmedia celebrity : the Kardashian kosmos : between family brand and individual storylines / S̆árka Gmiterková -- Transmedia attractions : the case of Warner Bros. Studio Tour : the making of Harry Potter / Matthew Freeman -- Transmedia storytelling : character, time, and world : the case of Battlestar Galactica / Mélanie Bourdaa -- Transmedia world-building : history, conception, and construction / Mark J. P. Wolf -- Transmedia characters : additionality and cohesion in transfictional heroes / Roberta Pearson -- Transmedia genres : form, content, and the centrality of memory / Colin B. Harvey -- Transmedia writing : storyworlds and participation at the intersection of practice and theory / Donna Hancox -- Transmedia photography : implicit narrative from a discrete moment / Kevin Moloney -- Transmedia indie : creativity outside Hollywood / Erica Negri -- Transmedia adaptation : revisiting the no-adaptation rule / Christy Dena -- Transmedia developer : success at multiplatform narrative requires a journey to the heart of story / Jeff Gomez -- Transmedia production : embracing change / Robert Pratten -- Transmedia commodification : Disneyfication, magical objects, and Beauty and the Beast / Anna Kérchy -- Transmedia franchising : driving factors, storyworld development, and creative process / Peter von Stackelberg -- Transmedia distribution : from vertical integration to digital natives / Elizabeth Evans -- Transmedia branding and marketing : concepts and practices / Max Giovagnoli -- Transmedia archaeology : narrative expansions across media before the age of convergence / Paolo Bertetti -- Transmedia heritage : museums and historic sites as present-day storytellers / Jenny Kidd -- Transmedia fandom and participation : the nuances and contours of fannish participation / Paul Booth -- Transmedia paratexts : informational, commercial, diegetic, and auratic circulation / Matt Hills -- Transmedia politics : Star Wars and the ideological battlegrounds of popular franchises / Dan Hassler-Forest -- Transmedia charity : constructing the ethos of the BBC's Red Nose Day across media / Matthew Freeman -- Transmedia education : changing the learning landscape / Lorena Peret Teixeira Tárcia -- Transmedia literacy : rethinking media literacy in the new media ecology / Carlos A. Scolari -- Transmedia for social change : evolving approaches to activism and representation / Donna Hancox -- Transmedia identities : from fan cultures to liquid lives / André Jansson and Karin Fast -- Transmedia psychology : creating compelling and immersive experiences / Pamela Rutledge -- Transmedia religion : from representations to propaganda strategy / Marie-Eve Carignan -- A narratological approach to transmedial storyworlds and transmedial universes / Jan-Noël Thon -- An ontological approach to transmedia worlds / Frank Branch and Rebekah Phillips -- An experience approach to transmedia fictions / Susana Tosca and Lisbeth Klastrup -- A design approach to transmedia projects / Renira Rampazzo Gambarato -- A management approach to transmedia enterprises / Ulrike Rohn and Indrek Ibrus -- A micro-budget approach to transmedia in small nations / Kyle Barrett -- A Genettian approach to transmedia (para)textuality / Raúl Rodríguez Ferrándiz -- A semiotic approach to transmedia storytelling / Geane Carvalho Alzamora -- A mythological approach to transmedia storytelling / Nicoleta Popa Blanariu and Dan Popa -- A qualitative network approach to transmedia communication / Matthias Berg and Andreas Hepp -- A metrics model for measuring transmedia engagement / Eefje Op den Buysch and Hille van der Kaa -- Afterword : the present and future of transmedia practices : a conversation / Alison Norrington, Kate Pullinger, Nataly Rios Gioco and Kate Fitzpatrick.
