Author-as-franchise-product : Edgar Rice Burroughs Inc and Tarzan as historical branded entertainment
Matthew Freeman
| Year of publication: |
2015
|
|---|---|
| Authors: | Freeman, Matthew |
| Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 53-73
|
| Subject: | Edgar Rice Burroughs | Markenführung | Brand management | Markenartikel | Brand | Lizenz | Licence | Literatur | Literature | Publizisten | Authors |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389088