Doing well by doing good: A quantitative investigation of the litter effect
Year of publication: |
2013
|
---|---|
Authors: | Roper, Stuart ; Parker, Cathy |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 11, p. 2262-2268
|
Publisher: |
Elsevier |
Subject: | Corporate social responsibility/performance | Sustainability | Litter effect | Branding | Branded litter | Experiment |
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