The SAGE encyclopedia of corporate reputation

editor, Craig E. Carroll

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions

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Alternative title:	Encyclopedia of corporate reputation Corporate reputation
Year of publication:	2016
Other Persons:	Carroll, Craig E. (ed.)
Publisher:	Thousand Oaks : SAGE
Subject:	Firmenimage \| Corporate reputation

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Extent:	Online Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on online resource; title from home page (viewed on July 8, 2016) Specialized
ISBN:	978-1-4833-7649-3 ; 978-1-4833-7651-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208240