The Sage handbook of marketing theory
ed. by Pauline Maclaran ...
| Alternative title: | Marketing theory |
|---|---|
| Year of publication: |
2010
|
| Other Persons: | Maclaran, Pauline (contributor) |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Marketingtheorie | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 523 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84787-505-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004518909