Increasing clicks through advanced targeting : applying the third-party seal model to airline advertising
Year of publication: |
2019
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Authors: | Murphy, Daniel |
Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 5.2019, 1, p. 24-30
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Subject: | Third-Party Seal Model | social media advertising | airline marketing | third-party seals | online advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Fluggesellschaft | Airline | Werbung | Advertising | Social Web | Social web |
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