The search for corporate strategic credibility : concepts and cases in global strategy communications
Richard B. Higgins
| Year of publication: |
2002
|
|---|---|
| Authors: | Higgins, Richard B. |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Subject: | Unternehmen | Kommunikation | Kulturkontakt |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 170 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-56720-596-8 ; 0-89930-988-7 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004710916