The service delivery network (SDN) : a customer-centric perspective of the customer journey
Year of publication: |
2013
|
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Authors: | Tax, Stephen S. ; McCutcheon, David ; Wilkinson, Ian F. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 16.2013, 4, p. 454-470
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Subject: | Service delivery network | customer journey | customer experience | service encounter | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Unternehmensnetzwerk | Business network | Dienstleistungsmarketing | Services marketing |
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