The Service-Dominant Logic of Marketing and Marketing Ethics
Year of publication: |
2011
|
---|---|
Authors: | Williams, John ; Aitken, Robert |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 102.2011, 3, p. 439-454
|
Publisher: |
Springer |
Subject: | S-D logic | Resource-Advantage theory | ethics | values | co-creation of value |
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