The service-dominant perspective: a backward step?
Year of publication: |
2009
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Authors: | O'Shaughnessy, John ; O'Shaughnessy, Nicholas Jackson |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 5, p. 784-793
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Saved in:
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