The service-enabled customer experience : a jump-start to competitive advantage
Year of publication: |
2011
|
---|---|
Authors: | Gopalani, Anees ; Shick, Kevin |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 32.2011, 3, p. 4-12
|
Subject: | Beziehungsmarketing | Relationship marketing | Produktmanagement | Product management | Kundenzufriedenheit | Customer satisfaction | IKT-Sektor | ICT industry |
-
Lukas, Bryan A., (2013)
-
IT-Marketing : Produkte anders denken - denn nichts ist, wie es scheint
Gerth, Norbert, (2015)
-
IT-Marketing : Produkte anders denken - denn nichts ist, wie es scheint
Gerth, Norbert, (2015)
- More ...
-
The service-enabled customer experience: a jump-start to competitive advantage
Gopalani, Anees, (2011)
-
The service‐enabled customer experience: a jump‐start to competitive advantage
Gopalani, Anees, (2011)
-
A new model for service businesses in product-centric firms
Gopalani, Anees, (2010)
- More ...