The service triad : modelling dialectic tensions in service encounters
Year of publication: |
2010
|
---|---|
Authors: | Andersson-Cederholm, Erika ; Gyimóthy, Szilvia |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 1/2, p. 265-280
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Dienstleistungsmanagement | Service management | Reisevermittler | Travel agency |
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