The Seven Principles of WOM and Buzz Marketing : crossing the Tipping Point
Panos Mourdoukoutas ; George J. Siomkos
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Mourdoukoutas, Panos ; Siomkos, George J. |
| Publisher: |
Berlin : Springer |
| Subject: | Mund-zu-Mund-Werbung | Viral Marketing | Werbekampagne |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 103 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-642-02108-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008637636