Extent: | Online-Ressource (digital) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record 188998_1_En_FM1_OnlinePDF.pdf; Outline placeholder; 188998_1_En_1_Chapter_OnlinePDF.pdf; Chapter Chapter 1: Introduction: How to Cross the Tipping Point; 188998_1_En_2_Chapter_OnlinePDF.pdf; Chapter Chapter 2: Principle 1: Begin with the Consumer; 188998_1_En_3_Chapter_OnlinePDF.pdf; Chapter Chapter 3: Principle 2: Be Innovative; 188998_1_En_4_Chapter_OnlinePDF.pdf; Chapter Chapter 4: Principle 3: Target the Right Group; 188998_1_En_5_Chapter_OnlinePDF.pdf; Chapter Chapter 5: Principle 4: Create the Right Message; 188998_1_En_6_Chapter_OnlinePDF.pdf Chapter Chapter 6: Principle 5: Find the Right Context188998_1_En_7_Chapter_OnlinePDF.pdf; Chapter Chapter 7: Principle 6: Launch a WOM Campaign; 188998_1_En_8_Chapter_OnlinePDF.pdf; Chapter Chapter 8: Principle 7. Turn WOM into Buzz; 188998_1_En_BM2_OnlinePDF.pdf; Chapter : Bibliography; Mourdoukoutas_About-the-Authors_o.pdf |
ISBN: | 978-3-642-02109-1 ; 978-3-642-02108-4 |
Other identifiers: | 10.1007/978-3-642-02109-1 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013522765