The "shaken self" : product choices as a means of restoring self-view confidence
Leilei Gao; S. Christian Wheeler; Baba Shiv
| Year of publication: |
2009
|
|---|---|
| Authors: | Gao, Leilei ; Wheeler, S. Christian ; Shiv, Baba |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 1, p. 29-38
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860909