Self-expression cues in product rating distributions : when people prefer polarizing products
Year of publication: |
December 2017
|
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Authors: | Rozenkrants, Bella ; Wheeler, S. Christian ; Shiv, Baba |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 4, p. 759-777
|
Subject: | self-expression | consumer behavior | identity | online commerce | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | USA | United States | Experiment | Virales Marketing | Viral marketing |
Description of contents: | Description [academic.oup.com] |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Erratum enthalten in: Volume 44, Number 4, December 2017, Seite 949-951 |
Other identifiers: | 10.1093/jcr/ucx067 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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