The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
Year of publication: |
2004
|
---|---|
Authors: | Vakratsas, Demetrios ; Feinberg, Fred M. ; Bass, Frank M. ; Kalyanaram, Gurumurthy |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 1, p. 109-119
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising | econometric models | product management | switching regression | dynamic models |
-
Periodic advertising pulsing in a competitive market
Freimer, Marshall, (2012)
-
Managing Advertising and Promotion for Long-Run Profitability
Jedidi, Kamel, (1999)
-
Econometric and stochastic general equilibrium models for evaluation of economic policies
Bhattarai, Keshab, (2011)
- More ...
-
Vakratsas, Demetrios, (2004)
-
A segment-level hazard approach to studying household purchase timing decisions
Vakratsas, Demetrios, (2002)
-
A segment-level hazard approach to studying household purchase timing decisions
Vakratsas, Demetrios, (2002)
- More ...