The she spot : why women are the market for changing the world - and how to reach them
Lisa Witter and Lisa Chen
| Year of publication: |
c 2008 ; 1. ed.
|
|---|---|
| Authors: | Witter, Lisa ; Chen, Lisa |
| Publisher: |
San Francisco, Calif. : Berrett-Koehler |
| Subject: | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing | Zielgruppe | Target group | Frauen | Women | Soziales Verhalten | Social behaviour | USA | United States |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XXIII, 187 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 157-168) and index |
| ISBN: | 978-1-57675-472-6 ; 1-57675-472-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003683035