The short-term impact of Super Bowl advertising on stock prices : an exploratory event study
Jacqueline K. Eastman; Rajesh Iyer; Joan M. Wiggenhorn
| Year of publication: |
2010
|
|---|---|
| Authors: | Eastman, Jacqueline K. ; Iyer, Rajesh ; Wiggenhorn, Joan M. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 26.2010, 6, p. 69-84
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009881636