The six shopping worlds of baby boomers
| Year of publication: |
1994
|
|---|---|
| Authors: | Swinyard, William R. ; Rinne, Heikki J. |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 37.1994, 5, p. 64-69
|
| Publisher: |
Elsevier |