The social inclusion of the elderly : the effect of social marketing on raising awareness among the Portuguese population to campaigns to support the elderly
Carlos Arriaga Costa, Tânia Afonso Esteves
| Year of publication: |
2020
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|---|---|
| Authors: | Costa, Carlos Arriaga ; Esteves, Tânia Afonso |
| Published in: |
International journal of social entrepreneurship and innovation : IJSEI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-8265, ZDB-ID 3004218-5. - Vol. 5.2020, 4, p. 295-316
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| Subject: | social marketing | social marketing tools | elderly difficulties | domestic violence | elderly abandonment | elderly exclusion | elderly inclusion | elderly empowerment | Ältere Menschen | Elderly people | Social Marketing | Social marketing | Altenhilfe | Elderly care | Altersgruppe | Age group | Portugal | Altersvorsorge | Retirement provision | Soziale Integration | Social integration |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEI.2020.115516 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012523218