The Social Influence of Brand Community: Evidence from European Car Clubs
Year of publication: |
2005
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Authors: | Algesheimer, René ; Dholakia, Utpal M. ; Herrmann, Andreas |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 3, p. 19-34
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