The social marketing mix - a critical review
Year of publication: |
2011
|
---|---|
Authors: | Peattie, Kenneth J. ; Peattie, Sue |
Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 152-166
|
Subject: | Social Marketing | Social marketing | Marketingmanagement | Marketing management |
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