Social marketing : a pathway to consumption reduction?
Year of publication: |
2009
|
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Authors: | Peattie, Kenneth J. ; Peattie, Sue |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 2, p. 260-268
|
Subject: | Social Marketing | Social marketing | Rauchen | Smoking | Corporate Social Responsibility | Corporate social responsibility | Operations Research | Operations research |
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