The social organization : how to use social media to tap the collective genius of your customers and employees
Anthony J. Bradley, Mark P. McDonald
| Year of publication: |
2011
|
|---|---|
| Authors: | Bradley, Anthony J. |
| Other Persons: | McDonald, Mark P. (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Social Web | Social web | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 252 p. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index. - Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launch -- Guide from the middle -- Guide the community : focus on purpose -- Guiding the organization -- Becoming a social organization Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launch -- Guide from the middle -- Guide the community : focus on purpose -- Guiding the organization -- Becoming a social organization. |
| ISBN: | 1-4221-7236-8 ; 978-1-4221-7236-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547555