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Why people buy : motivation research and its successful application
Cheskin, Louis, (1960)
Die Polarität der Werbung
Cramer, Arno, (1955)
Der Verbraucher - Spielball oder Schiedsrichter? : das Problem der Beeinflußbarkeit des Konsumenten
Kühne, Karl, (1954)
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson, (1978)
Jews in a gentile world : The problem of antisemitism
Graeber, Isacque, (1979)
Measuring advertising effectiveness
Lucas, Darrell Blaine, (1963)