Extent: | Online-Ressource (336 p.) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record The Stakeholder Balance Sheet; CONTENTS; ACKNOWLEDGEMENTS; INTRODUCTION: WHY THIS BOOK?; CHAPTER 1: THE 9 POINT PLAN FOR SUSTAINING AND GROWING YOUR MARKET PROFITABLY; CHAPTER 2: IN THE BEGINNING WAS . . . SEGMENTATION!; CHAPTER 3: DELVING INTO THE MIND OF THE MARKET-UNDERSTANDING THE REAL STAKEHOLDER DRIVERS; CHAPTER 4: FROM CUSTOMER SATISFACTION AND BRANDING TO LOYALTY AND ATTRACTION; CHAPTER 5: DECISION-MAKING DYNAMICS; CHAPTER 6: STAFF MOTIVATION AND PERCEPTIONS; CHAPTER 7: WHO ELSE SHOULD BE ON YOUR RADAR SCREEN - THE ROLE AND MOTIVATION OF OTHER EXTERNAL STAKEHOLDERS AND INFLUENCERS CHAPTER 8: COMMUNICATE (AND COMMUNICATE AND COMMUNICATE . . . )CHAPTER 9: CONSTANT RENEWAL - SEARCHING FOR WINNING NEW PRODUCT OR SERVICE PROPOSITIONS; CHAPTER 10: AN ONGOING PROCESS - MONITORING YOUR PERFORMANCE; CHAPTER 11: CONCLUSION: THE 9 POINT PLAN REVISITED; BIBLIOGRAPHY; INDEX; |
ISBN: | 978-0-470-71216-0 ; 978-0-470-74059-0 ; 978-0-470-71216-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012676013