The stakeholder balance sheet : profiting from really understanding your market
by Farrokh Suntook, John Murphy
| Year of publication: |
c2008
|
|---|---|
| Authors: | Suntook, Farrokh |
| Other Persons: | Murphy, John A. (contributor) |
| Publisher: |
Chichester : John Wiley [distributor] Chichester [u.a.] : Wiley |
| Subject: | Investor Relations | Investor relations | Stakeholder | Unternehmenserfolg | Firm performance |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | xxiv, 310 p. ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk The 9 point plan for sustaining and growing your market profitablyIn the beginning was ... segmentation -- Delving into the mind of the market; understanding the real stakeholder drivers -- From customer satisfaction and branding to loyalty and attraction -- Decision-making dynamics -- Staff motivation and perceptions -- Who else should be on your radar screen -- the role and motivation of other external stakeholders and influencers -- Communicate (and communicate and communicate ...) -- Constant renewal -- searching for winning new product or service propositions -- An ongoing process -- monitoring your performance -- Conclusion : The 9 point plan revisited. |
| ISBN: | 0-470-71216-3 ; 978-0-470-71216-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490210