The stakeholder management theory of CSR : a multidimensional approach in understanding customer identification and satisfaction
Andrea Pérez and Ignacio Rodríguez del Bosque
| Year of publication: |
2016
|
|---|---|
| Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 5, p. 731-751
|
| Subject: | Perceptions | Identification | Customers | Satisfaction | Corporate social responsibility perceptions | Corporate Social Responsibility | Corporate social responsibility | Kundenzufriedenheit | Customer satisfaction | Stakeholder | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-04-2015-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606427