The Starbucks culture : responsible, radical innovation in an irresponsible, incremental world
Joan Marques; Angelo A. Camillo; Svetlana Holt
| Year of publication: |
2014
|
|---|---|
| Authors: | Marques, Joan ; Camillo, Angelo A. ; Holt, Svetlana |
| Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 395-402
|
| Subject: | Starbucks Coffee Company | Unternehmenskultur | Corporate culture | Handelskette | Retail chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211690