The state of AI research in marketing : active, fertile, and ready for explosive growth
Year of publication: |
2023
|
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Authors: | Sudhir, K. ; Toubia, Olivier |
Published in: |
Artificial intelligence in marketing. - Bingley, UK : Emerald Publishing, ISBN 978-1-80262-877-7. - 2023, p. 1-12
|
Subject: | Marketingtheorie | Marketing theory | Künstliche Intelligenz | Artificial intelligence |
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