Artificial intelligence in marketing

edited by K. Sudhir (Yale University, USA) and Olivier Toubia (Columbia University, USA)

Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI)

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Year of publication:	[2023] ; First edition
Other Persons:	Sudhir, K. (ed.) ; Toubia, Olivier (ed.)
Publisher:	Bingley, UK : Emerald Publishing
Subject:	Marketing \| Künstliche Intelligenz \| Artificial intelligence
Description of contents:	Table of Contents [gbv.de]
Published items:	11 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	1 Online-Ressource (xxiii, 318 Seiten)
Series:	Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1944-7035, ZDB-ID 2639586-1. - Vol. volume 20 Emerald insight
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-1-80262-877-7 ; 978-1-80262-875-3 ; 1-80262-875-4 ; 978-1-80262-876-0
Other identifiers:	10.1108/S1548-6435202320 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014248015