The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Year of publication: |
2019
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Authors: | Langan, Ryan ; Cowley, Scott ; Nguyen, Carlin |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 41.2019, 1, p. 32-46
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Subject: | digital marketing | social media marketing curriculum | digital marketing curriculum | digital marketing orientation | digital marketing review | digital marketing education | Online-Marketing | Internet marketing | Lehrplan | Curriculum | Marketingmanagement | Marketing management | Betriebswirtschaftsstudium | Graduate business education | Marketing |
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