The state of methodological practice in international marketing research
Charles R. Taylor, C. Luke Bowen and Hae-kyong Bang
| Year of publication: |
2011
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|---|---|
| Authors: | Taylor, Charles Raymond ; Bowen, C. Luke ; Bang, Hae-kyong |
| Published in: |
Measurement and research methods in international marketing ; 22. - Bingley [u.a.] : Emerald, ISBN 978-1-78052-094-0. - 2011, p. 143-167
|
| Subject: | Internationale Marktforschung | International marketing research | Datenerhebung | Data collection | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics | 2005-2010 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377915