Best practices for cross-cultural advertising research : are the rules being followed?
Charles R. Taylor and C. Luke Bowen
| Year of publication: |
2012
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|---|---|
| Authors: | Taylor, Charles Raymond ; Bowen, C. Luke |
| Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 3-19
|
| Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Wissenschaftliche Methode | Scientific method | Standardisierung | Standardization | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513233