The state of public research on over-the-counter drug advertising
Year of publication: |
2010
|
---|---|
Authors: | DeLorme, Denise E. ; Huh, Jisu ; Reid, Leonard N. ; An, Soontae |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 4.2010, 3, p. 208-231
|
Subject: | Arzneimittelmarkt | Pharmaceutical market | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Werbung | Advertising | Bibliometrie | Bibliometrics | USA | United States | 2000-2008 |
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