Dietary supplement advertising in the US : a review and research agenda
Denise E. DeLorme; Jisu Huh; Leonard N. Reid; Soontae An
| Year of publication: |
2012
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|---|---|
| Authors: | DeLorme, Denise E. ; Huh, Jisu ; Reid, Leonard N. ; An, Soontae |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 3, p. 547-577
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| Subject: | Werbung | Advertising | Funktionelle Lebensmittel | Functional food | Werbeplanung | Advertising planning | Trend | Regulierung | Regulation | USA | United States |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Übersichtsarbeit ; Systematic review |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009581793