The state of research methods in personal selling and sales management literature
Year of publication: |
2012
|
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Authors: | Asare, Anthony K. ; Yang, Jing ; Brashear-Alejandro, Thomas |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 4, p. 473-489
|
Subject: | Marketing | Vertrieb | Physical distribution | Wissenschaftliche Methode | Scientific method | Betriebswirtschaftslehre | Business economics | Experiment | Bibliometrie | Bibliometrics | 1980-2008 |
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