The state of strategic marketing application in Czech small and medium-sized enterprises
Kateřina Matušínská, Michal Stoklasa
| Year of publication: |
2019
|
|---|---|
| Authors: | Matušínská, Kateřina ; Stoklasa, Michal |
| Published in: |
Scientific Annals of Economics and Business. - Iaşi : Editura Universitǎtii Alexandru Ioan Cuza, ISSN 2501-1960, ZDB-ID 2892946-9. - Vol. 66.2019, 2, p. 193-212
|
| Subject: | marketing research | small and medium-sized enterprises | strategic marketing | strategy | Tschechien | Czech Republic | KMU | SME | Marketingmanagement | Marketing management | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2478/saeb-2019-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313611