Consumer perception of regional brands in Czechia in 2021
Year of publication: |
2022
|
---|---|
Authors: | Stoklasa, Michal ; Matušínská, Kateřina |
Published in: |
Scientific papers of the University of Pardubice. - Pardubice : University of Pardubice, Faculty of Economics & Administration, ISSN 1804-8048, ZDB-ID 2688717-4. - Vol. 30.2022, 1, Art.-No. 1359, p. 1-11
|
Subject: | Regional brand | Regional brand characteristics | Brand model | Brand awareness | Consumer behaviour | Customer characteristics | Konsumentenverhalten | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.46585/sp30011359 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Kunle, Ladipo Patrick, (2020)
-
Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde, (2023)
-
Bridging brand parity with insights regarding consumer behavior
Turunç, Ömer, (2024)
- More ...
-
The state of strategic marketing application in Czech small and medium-sized enterprises
Matušínská, Kateřina, (2019)
-
Can CRM be used by SMEs to help to reach customers?
Heczková, Miroslava, (2012)
-
Šebestová, Jarmila, (2021)
- More ...