The stopping power of advertising : measures and effects of visual complexity
Year of publication: |
2010
|
---|---|
Authors: | Pieters, Rik ; Wedel, Michel ; Batra, Rajeev |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 5, p. 48-60
|
Subject: | Werbewirkung | Advertising effects | Ästhetik | Aesthetics | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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