The strategic effect of corporate reputation on customer citizenship behavior : an empirical verification
M. De Nicola, E. Arrigo, U. Anees
Year of publication: |
2024
|
---|---|
Authors: | De Nicola, M. ; Arrigo, E. ; Anees, U. |
Published in: |
Review of managerial science : RMS. - Berlin : Springer, ISSN 1863-6691, ZDB-ID 2365045-X. - Vol. 18.2024, 1, p. 181-208
|
Subject: | Big five personality traits | Corporate reputation | Customer citizenship behaviour | Social identity theory | Structural equation modelling | Firmenimage | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
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