Allowing consumers to bundle themselves : the profitability of family plans
Year of publication: |
November-December 2018
|
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Authors: | Desai, Preyas S. ; Purohit, Devavrat ; Zhou, Bo |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 6, p. 953-969
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Subject: | analytic models | game theory | pricing | family subscription plans | segmentation | price discrimination | Preisdifferenzierung | Price discrimination | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Fertilität | Fertility |
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