The strategic role of third-party marketplaces in retailing
Benny Mantin; Harish Krishnan; Tirtha Dhar
| Year of publication: |
2014
|
|---|---|
| Authors: | Mantin, Benny ; Krishnan, Harish ; Dhar, Tirtha |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 23.2014, 11, p. 1937-1949
|
| Subject: | marketing channels | dual-format retailing | third-party marketplaces | internet retailing | bargaining | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010457526