The strategy and tactics of pricing : a guide to growing more profitably
Thomas T. Nagle, Georg Müller
| Year of publication: |
2018 ; Sixth edition
|
|---|---|
| Authors: | Nagle, Thomas T. ; Müller, Georg |
| Publisher: |
New York NY : Routledge |
| Subject: | Preisregulierung | Price regulation | Preisniveau | Price level | Preiswettbewerb | Price competition | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 331 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-138-73751-8 ; 978-1-138-73750-1 ; 978-1-138-73751-8 ; 978-1-315-18530-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776260