The strategy and tactics of pricing : a guide to growing more profitably
Thomas T. Nagle, Georg Müller, Evert Gruyaert
| Year of publication: |
2024 ; Seventh edition, international student edition
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| Authors: | Nagle, Thomas T. ; Müller, Georg ; Gruyaert, Evert |
| Publisher: |
New York : Routledge |
| Subject: | Preismanagement | Pricing strategy |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xviii, 335 pages illustrations (black and white) 26 cm |
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| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: published as by Thomas T. Nagle, Georg Müller. 2018 Includes bibliographical references and index |
| ISBN: | 978-1-032-54072-6 ; 1-032-54072-9 ; 978-1-003-17956-6 |
| Other identifiers: | 10.4324/9781003179566 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014507228