The strength of weak-tie consensus language
Jeffrey K. Lee and Ann Kronrod
| Year of publication: |
2020
|
|---|---|
| Authors: | Lee, Jeffrey K. ; Kronrod, Ann |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 2, p. 353-374
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| Subject: | consensus language | descriptive norms | social influence | tie strength | word of mouth | Sprache | Language | Virales Marketing | Viral marketing | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720904957 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180588