The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time
| Year of publication: |
2003
|
|---|---|
| Authors: | Baumgartner, Hans ; Pieters, Rik |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 2, p. 123
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